MS est. 2018 — Kyiv
Choose you
or YOU
MS is a Ukrainian clothing brand founded in 2018 by Sofiya Tkachenko. It was born from a wish to make pieces that transform with a woman — her style, her rhythm, her state.
The store
Store: Volodymyrska 43, Kyiv
MS started in 2018 as a footwear brand and grew into a full fashion story. In 2024 the first MS store opened in the heart of Kyiv, at Volodymyrska 43.
Mission
Our mission lives in the slogan CHOOSE YOU OR YOU. Every morning you decide who to be and how to show up. Your nature is changing, alive, cyclical. You can be soft and sharp, restrained and bold — sometimes in one day. MS is made to reflect your state. The same piece can look commanding with heels and delicate with sneakers. It is a choice of yourself. No excuses. MS is not about mass. It is about the individual.
Made in Ukraine